In 2009, Super Bowl XLIII was watched by 38.3 million women. This is the 3rd largest female audience for ANY television event since Neilsen started tracking by gender in 1991. And yet in 2010, still there are no Super Bowl ads that overtly court this massive viewership.

Given advertisers’ love of eyeballs, I’m wondering why this market opportunity is ignored every single year. I think whomever chooses to step in this direction will certainly stand out from the crown by dint of difference, with great odds of retention, recall and ROI.