On To The Next One
Mar/2010
11
Jay-Z’s video for On To The Next One is brilliant. It feels controlled yet crazy. It times image to sound perfectly. And, it has Community’s Joel McHale playing The Joker. When describing the video from script to screen, director Sam Brown said:
I’m aware that as I’m shooting the images are getting darker and odder. Jay and his people came and went so they haven’t seen anything else. I wonder what the hell they’re going to think of it all. Whenever I’ve been given a big opportunity I’ve tried to be a bit reckless with it, to take chances. It’s very rare that this doesn’t pay off in some way. Playing things safe never gets you anywhere.
