DESEDO FILMS

Got tapped by Sony to produce a slate of docs about NYC rockers. The best thing about these spots is that we pick bands we like and dip into their world for a hot second. In the past few weeks, I’ve developed a whole new appreciation for the drummer. He has the unwieldy gear. He sits in the back and sweats up a storm. Yet there’s more going on there, some […]

My parents recently turned my old bedroom into a study, so down in DC this weekend I sifted through boxes of youth. I found cutouts of early 90’s Nike ads featuring athletes like Jerry Rice and Nolan Ryan talking about overcoming adversity to acheive goals.

Bench press your weight.
Master a 3rd language.
Call Her.

As a kid, I had stuck them on my walls for inspiration to better my sports game and […]

(1 Deft DJ + 24 bottles of Svedka + 30 cases of Newcastle) x (100s of People) = A Wild Rumpus. Here are some pics of the merry pranksters. And mark your calendars for the Elephants’ next throwdown - October 25th - send a missive to RSVP@desedo.com if you want to join the party.

Many more pics after The Jump.