DESEDO FILMS

Having been in NY on 9/11, I gain an irregular perspective when at Ground Zero.

On Sunday I had the privilege of shooting inside 7 World Trade Center, from which I could look down onto the changing site. I was reminded that the place and the event act as the center for entire points of view, from which much of our culture is remade.

One photo is circa 1980, by Bruce Davidson (from “Subway”) the others are by me circa like last month. I dislike both scenarios, and I believe they have a lot in common. I like to think about which world I would rather live in and why… Having lived in both, I might prefer order. You?

A strong litmus test for streetscape advertising is if it can engage one of the more harried members of our species, Homo Manhattanus. They are a quick moving lot, prone to wearing blinders. It’s not that they’re brusque, but that they must filter out a constant barrage of chaos and stimuli. Breaking through this wall is difficult for advertisers, but Free Set’s new work for Elle MacPherson Intimates is successful. It […]

In the NYT yesterday, Nicolai Ouroussoff wrote about the quirks and qualities of Bernard Tschumi’s Blue Building on the LES. A while back my good friend, musician and genius phrase-ologist Olga Bell mused that if a Rubik’s Cube wrote a poem, it would be Blue Building. Inspired, I took some photos and thanks to mo-graph artist Matt Garton at R/GA, tried a little experiment. It’s just a test of what could be, but thanks […]