by
09
Oct 2007
In the AICP show this year there were 3 award winning spots rooted in the idea of “White Kids acting Black” 1) Adidas “3 Courts” – White kid puts on special sneakers and can hop across 3 courts better than all them jumpity black kids. 2) Smirnof “Tea Partay” – The viral sensation of Vineyard [...]
Black Nerds Multicultural Markets
by Raafi Rivero
04
Oct 2007
No Image
On a late weekend night, two days before the release of the much-anticipated Microsoft video game Halo 3, a group of 8-to-10 black nerds in their late teens walks down the Bowery, their conversation animated. The leader of the pack, his Ben Wallace afro in full bloom, turns to the others, “Master Chief is… the [...]
Black Nerds Hip-Hop Neutral Multicultural Markets New Media Social Media