Month: January 2008

  • Soulja Boy's Superman Subversion

    “Crank That” content occupies 5 of the top 100 YouTube videos. Advertising and Academia have written great articles and case studies about the Soulja Boy phenomenon. Even Disney let copyrights slide to join the party. Yup, it’s a new media coup.

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    So…the line “Superman dat (h)o!” means? It aint just some nonsensical wordplay.

    Last fall there was a flurry in the blogosphere about the lyrical ‘translation’, but it didn’t go viral, so the song and the artist have not been outcast by corporate America.

    The song/dance has remixed past the point of authorial intent, so the fact that people age 6-66 are Cranking in the classroom and at halftime is not really a prob, just really funny. It’s another example of hip-hop subverting dominant linguistic paradigms while working within it. Like in 2003 how Dave Chappelle and Lil’ Jon had millions of Americans blindly saying Skeet Skeet. Or in the late 90’s when LL Cool J slipped a FUBU ad into the text of a Gap TV spot – LL says on camera “For Us, By Us, on the low”. It flew under the radar of both the client and the agency, whom I’m guessing just heard it as some cool urban lingo, not an encoded advert for their competition.

  • Voting With Our Eyes

    Pleasure to see you again as well, sir

    On the campaign trail today Hillary — does she need a last name at this point? — showed the first crack in her armor. While some in the media, and even a competitor in the race, seemed eager to brand the event as the candidate’s Muskie moment, the rare glimpse into the personality of a presidential hopeful offered much in just a single crack of the voice, a flushed pause. Mrs. Clinton’s campaign has long maintained she is “the most famous person nobody knows,” yet the most instructive moment as to the inner thoughts of a person putting the whole of her being towards the goal governing this nation was parsed by the major media almost exclusively for its strategic value. As cinema, however, a more compelling moment of drama could not have been directed by Orson Welles.
     

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    We are a nation, more than ever, that votes with our eyes. And as television has become a part of the election process, our sophistication in analyzing the memes of people who stand before cameras has increased furiously. In Mrs. Clinton today, we were presented with the full case of the reasons behind her efforts, and not a few of the rationalizations she has had to make along the way to buttress them. Witness the contrast between two consecutive clauses:

    “We do it, each one of us, because we care about our country,” the justification, heartfelt, “but some of us are right and some of us are wrong,” the candidate, steely, and the unsaid unprovable: I am on the right side.
     

    dis/honest campaign?

    The previous night, the besmirched baseball star Roger Clemens took to 60 minutes to try to rescue a piece of his honor after being accused of steroid use by Major League Baseball’s official investigation of the drug scandal. Before the Rocket made his sit down with Mike Wallace, however, he made sure to address the American people directly via youtube. He followed up today by holding a press conference in which he played a secretly-made recording of a conversation between himself and his accuser and announced a lawsuit against him. The timing and filing of the lawsuit, however, inadvertently contradicted some of the claims Clemens made in the 60 minutes interview.

    In this case, we must also vote with our eyes. The plain-spoken effort of someone attempting to save his dignity is clear. The integrity with which he has chosen to pursue that end is clearly in doubt, and our decision, whether it is an honest or dishonest man attempting to save his name, is the one that will ultimately shape discourse on the topic. At this time in our media landscape, the lawsuit itself has become it’s own form of supporting argument in the court of public opinion.

    The ready availability of image-making tools has placed a premium on the ability to use them in compelling ways, but also on the need for emotionally compelling subjects. One suspects that the thirteen minutes of the Clemens interview will eventually find its way to the middle of the pack of Mike Wallace interviews, but that Mrs. Clinton’s personal account of reasons that she pursues high office will live on in political lore. For clip of the day, anyway, she gets my vote.


    AP photos cribbed from the Times.