DESEDO FILMS

Is Vice positioned in the hipster snarketplace as Playboy for Millennials? Starting in 06ish, Vice’s editorial content moved toward an even split of Issues That Matter (like women’s lib in India, Authors or Pollution) and heaps more T&A. (under the aegis of fashion)

Maybe 15 year old lads are telling mom that they read Vice…for the articles. Now is the mag sending a message to women that they can best be a part [...]

Religion is ginger territory for Madison Avenue. To CYA, call Christvertising next time you want in with the JC set.

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a sip of the Friday holy water to SOC

Be ye a CEO of the Corner or the corner office, you’ve gotta know what those on the street are saying about your brand.

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related posts:
Social Structure of The Wire

During the 2002/3 NFC Championship game, Nike premiered a :60 called Soccer Streaker. It was effectively a Super Bowl commercial, but airing it 2 weeks early was a simple yet adroit example of disruption planning.

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Given the media glut in which we now muck about daily, simplicity can sometimes be a point of great strength. Since the clean design of Apple/Google/Craigslist stays winning, I often wonder why so many Power 150 bloggers, who are [...]

Whilst crushing hops and barley last night with our sage friend Michael Pollock, he noted that the Desedo Dropsquad had not posted News since summer. So let me upgrade ya.

Sony hired us in 07 to create twenty short docs about NYC bands. Love that. Rock a skeleton crew. Spend our days in the lives of musicians on the grustle. Here is one we did with The Smyrk

From Crackle: The Smyrk [...]