Be ye a CEO of the Corner or the corner office, you’ve gotta know what those on the street are saying about your brand. — related posts: Social Structure of The Wire
During the 2002/3 NFC Championship game, Nike premiered a :60 called Soccer Streaker. It was effectively a Super Bowl commercial, but airing it 2 weeks early was a simple yet adroit example of disruption planning. Given the media glut in which we live, simplicity can sometimes be a point of great strength. Since the clean [...]
Whilst crushing hops and barley last night with our sage friend Michael Pollock, he noted that the Desedo Dropsquad had not posted News since summer. So let me upgrade ya. Sony hired us in 07 to create twenty short docs about NYC bands. Love that. Rock a skeleton crew. Spend our days in the lives [...]
TR just shot stage legend Kermit for Supreme – a triumverate for the ages. Richardson’s name is popping up with increasing frequency on the advert circuit. One day is the value/act of being by shot him going to supercede the final product? I also wonder if in the next few years we’ll see a brand [...]
Last week Robin Hafitz from Open Mind/kb+p gave a great presentation about how the walls of public/private space are melting. One sign of these times is the sex tapes and commando-flashing tactics of Brit/LiLo/Paris. The recording and sharing of sex is no longer in the back room, but writ large, and as Robin noted, Barbie [...]
