Some of you may remember our project from earlier this year, Hood News Network. Pilot funded by Sony, then flirted with Russell Simmons and some others. Lots of air kisses. We went back in the lab and have re-emerged with our first series – The Straight Talk Show. John McCain has been kind enough to [...]
ARGs have traditionally been built for the heavy user – Audi’s Art of the Heist, Halo’s I Love Bees, Batman’s Dark Knight. They all rely on the curiosity and narrative diligence found within the networked smarts of fandom. The payoff may be an invite to an exclusive pre-screening, but that’s not the true ROI for [...]
A transmedia story unfolds across multiple media platforms with each new text making a distinctive and valuable contribution to the whole. -Henry Jenkins I saw the below vid last week and can’t get it off my mind cause it portends where transmedia planning could go. There is still so much space that narrative has not [...]
Editors Note: There are links herein NSFW Learned from Gawker’s Fleshbot that 2.0 pornstar Raven Riley now has a website in which she is SFW and and talking about her favorite brands – like Lipton, SunChips and Tropicana. Obvs this is of her own doing, but it teases out two questions. First, I’m wondering when [...]
