DESEDO FILMS

Deep in the Desedo laboratory, our caldron bubbles. Wondering about copyrights, we asked a legal friend and he said the below. Succinct and smart, so we’ll share:

You can only copyright expressions and not ideas. Ideas are free, but the creative expression of ideas benefit the public so much that the government is willing to give a monopoly to the expression’s creator. What this means here is that the first you must do [...]

File this under the “they shoot things, don’t they?” category. This collaboration followed from the series of 20 music docs about New York City bands we did for Sony a couple years back. Lead singer DJ McNanny’s former band Neutral Mute and I collaborated on what became a kind of pet project — shooting footage from time to time vaguely in service of a music video. Though that band eventually went on hiatus, DJ’s new [...]

Best. Name. Ever. The actor who plays the beer deliveryman for Miller High Life is Windell Middlebrooks. He grew up in Texas and has a BA+MFA in Theater. Wondering if it’s a stage name. I’m having name envy.

He gets mad love in Milwaukee and in a small rabbit hole of WTF!? he threw out the first pitch at a Brewers game, introduced by his real name, yet in character and costume.

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Riding [...]

I’ve been watching heaps of brand strategy presentations this week, some of which I think are top shelf.

Below is what Adrian Ho from ZeusJones learned from the structural shortcomings of advertising. And what he decided to do about it.

Strategy: beyond advertising

How, you may ask, did team Desedo score passes to the national media pool? Well, there are trade secrets, alas, even in our open-source hearts. Look for some motion pictures of the inauguration from us soon.

But we’ve also covered the event in the industry press. Here’s an article I’ve written in AdAge on diversity, youtube, and the industry.

The advertising world has had its own race issue, on the table now for more than 40 [...]