Yesterday the Times ran an interesting piece about French advertising, noting the cultural (if not legal) norms there prevent such things as the hard sell. To us money implies corruption, and moreover, because we consider ourselves the inventors of freedom, never mind if that’s not true, we still consider advertising as a kind of manipulation,†[...]
In a US Army effort to boost their ‘human capital’, they will begin recruiting skilled immigrants who are living in this country with temporary visas, offering them the chance to become United States citizens in as little as six months… Recruiters expect that the temporary immigrants will have more education, foreign language skills and professional [...]
One of the things we’ve been talking about recently at Desedo is the fluidity of identity. How different situations bring out different facets of one’s personality or brand and how this fluidity gives a picture in the round of a complex object. Witness Kanye West performing with Jay-Z in three acts: Hip-hop Hip-hop for adults [...]
And now it’s a HuffPo hattrick. They just ran MHB’s essay about how brands, if they want to make money, should please take notice of the manymany interests and activities of multicultural spaces.
Huffington Post Multicultural Markets News Planning + Strategy Press
The product really is the marketing. Make better products first. -Paul Isakson This is one of my favorite presentations about branding within the new media landscape. Not only for the content, but for the crisp aesthetics, which look well informed by Tufte’s critique of powerpoint.
