This Saturday is the American-Muslim Consumer Conference at Rutgers. The speakers and audience will be a mix of marketers, businesses and scholars, all there to discuss this overlooked $170 Billion consumer demographic.
One Hundred and Seventy Billion Dollars.
That’s a lot of spending power still overlooked by most agencies and F500 companies. At Desedo, we see opportunities in this market gap. So, I’ll be there and presenting some thoughts from my white paper [...]
0 Industry, Minority Markets
When I first heard Jay-Z’s new song Empire State of Mind, which is a personal map of our hometown, I began to visualize the locations as data points: Stash spot @560 State. Tribeca Grill. MSG. Turns out I was not alone, as Tyler Gray of FastCompany placed Hov’s lyrics to Google Maps. Cool, novel, and any other adjective that can be used to explain how we remix stories within new media.
I asked myself [...]
7 Pop, Trends
We are back from London and giddy with excitement. Why? Because we just won Babelgum’s Pixel Pitch award for our transmedia tale Heart of the City!
Given the competition and the jury, we’re still shocked.
Here are some lovely spots of press from ScreenDaily and ARGNet. More news and excitement is forthcoming…:)
3 Minority Markets, News, Our World