Archive for January, 2010

So Indie, It hurts

25 Jan 2010

Jordan needed a quick solution for lighting a small shoot this afternoon and built a small soft-box. I passed him the pirate tape. We were immensely proud of ourselves afterwards.


Crookers Contest

17 Jan 2010

We’ve been getting a lot of love for our Crookers ‘Remedy’ video. And like good, young thieves we’re giving back. To be precise, we’re giving away the payphone, the VW logo and the $ chain that our lads stole in the music video. Gotta love the foolishness of youth. Like the time I broke into […]


Cargo Tradeshow

16 Jan 2010

In 2010, Desedo has been spending a lot time in the streetwear space, for both business and pleasure. On Monday and Tuesday this week is the Cargo Tradeshow at St. Patrick’s Center in SoHo. I spoke with Rich Rodriguez, co-founder of the show, about the rise of small clothing labels over the last decade. Some […]


Fader, NME & URB: Crookers

15 Jan 2010

Our Crookers music video premiered this week on NME. It’s also getting love from The Fader, URB and over 100 blogs from across the globe. Directed by Paul Kamuf, lensed by Paul Starkman, cut by Neal Usatin and with a cameo by MHB, it’s clocked over a quarter million views throughout the web.


On GaGa

11 Jan 2010

In 2009, mass culture became transfixed with Lady GaGa. More than 100 videos about her have +1,000,000 YouTube views and every publication has spilled ink about her. I watched the Bad Romance video and fell under her spell. And so, wanting to understand more, I asked 3 smart people what they find compelling about GaGa. […]