Month: January 2011

  • Bradford Young, the Legend Grows

    Desedo family member Bradford Young has done it again. This time the venue is the Sundance film festival where he has won the Cinematography award for the U.S. film Pariah. We suspect that it is also the first of many great distinctions to come. The film, directed by Dee Rees, played the festival a year ago as a short, and has already been picked up for distribution by Focus Features. Brad was actually at Sundance with two features this year: Pariah, and Andrew Dosunmu’s Restless City.

    I first met Brad in grad school and we’ve had a great many discussions over the years about a life in film — working together when possible. Inspired by a four-hour conversation we once had on color correction, we recorded one of our conversations. Here’s what happened.

    Being from Louisville, Brad has an even bigger legend to live up to. Here’s hoping he can top that one as well!

  • logo redesign, the right way

    I always wondered if the biz people at Gap cynically pushed that BS logo on us a few months ago as a way to generate PR after having seen the media storm over the Tropicana packaging. Sorry Gap. I swing to American Apparel, both for t-shirts, and Helvetica-based logo.

    But Howard Schultz seems to speak the language of design in a way that Marka Hansen, president of Gap, seems to have missed when the company attempted to crowdsource the logo project via facebook. I buy Shultz’ reasons for the switch, and the new logo remains Starbucks-y, which I guess is the point. The elephant approves.