Archive for January, 2011

Bradford Young, the Legend Grows

30 Jan 2011

Desedo family member Bradford Young has done it again. This time the venue is the Sundance film festival where he has won the Cinematography award for the U.S. film Pariah. We suspect that it is also the first of many great distinctions to come. The film, directed by Dee Rees, played the festival a year […]


logo redesign, the right way

06 Jan 2011

I always wondered if the biz people at Gap cynically pushed that BS logo on us a few months ago as a way to generate PR after having seen the media storm over the Tropicana packaging. Sorry Gap. I swing to American Apparel, both for t-shirts, and Helvetica-based logo. But Howard Schultz seems to speak […]