Big Red

09 Apr 2010

muddy waters on the jack with fresh breath..

Account loss aside, McCann’s Verizon Big Red spot is brilliant. Their maps vs apps battle with AT&T is tiresome, and this spot charts a new path. But of course, there’s more.

This spot comes out of the gate with traction, it calls on a collective cultural memory and is thus all the more sticky. It’s also disruptive in a way that I’ve been waiting to see. I’m curious to know about how use of the jingle was brokered with Wrigley, and of course, if any other F500 brands have done something bold like this.