DESEDO FILMS

Word from Gothamist is that the new Top Chef contestants are living in my hood at the McCarren Park Condos. When asked what was filming, a crew member deadpanned “A mayonnaise commercial. Just a mayonnaise commercial.”

Mayonnaise and Cat Food are the two tried and true classics of film set crowd control. Tell the public that’s what you’re shooting, and they’ll keep on moving - the thinking is that nobody cares about these […]

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A history of the Wilhelm Scream here. I hope this doesn’t change the way I watch action movies. Apparently, later in his career Hitchcock moved his cameos earlier in his films so that people would focus on the story instead of watching for the cameo. Because the Wilhelm Scream strikes randomly and at the whimsy of the director or sound editor, it is impossible to predict which films will use it. One thing is for […]

On the northeast corner of Park Ave and 23rd Street, a massive advertisement for the new Batman film is being painted. It’s an event that’s been unfolding over the last few weeks at the speed of slow food. And therein lies the genius - the film is advertised by the creation of its advertisement. This media buy could have been easily achieved by unfurling a banner one morning, though days later that […]

Our friends The Internet Celebrities just released their new short Checkmate. Ad industry people take note, their Ghetto Big Mac clip served over 1 million on YouTube, and creator Dallas Penn’s blog gets 6K uniques daily. Give a shout if you want an introduction, the dude is a wicked copywriter.

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At its root, hip-hop has always mixed tech and middle-finger D.I.Y. with open-source. It’s why there are so many different “purple drank” recipes on the web and the raison d’être of the Urban Dictionary. Enter the Graffiti Research Lab — one of the more novel embodiments of all three of these things, but with the backing of the art establishment.

You might have missed the last time when G.R.L. got the MoMa invite, or thought that […]