DESEDO FILMS

Jay-Z’s video for On To The Next One is brilliant. It feels controlled yet crazy. It times image to sound perfectly. And, it has Community’s Joel McHale playing The Joker. When describing the video from script to screen, director Sam Brown said:

I’m aware that as I’m shooting the images are getting darker and odder. Jay and his people came and went so they haven’t seen anything else. I wonder what the hell they’re [...]

Comedian (and former ad man) Maz Jobrani tipped us to the fact that on the upcoming Census, Iranian-Americans are asked to mark “other” on question 9 and write in Iranian or Iranian-American. He notes that the FBI does not get these forms, but asks that you let him know if you end up getting deported so that he does not fill out his like so.

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In 2009, Super Bowl XLIII was watched by 38.3 million women. This is the 3rd largest female audience for ANY television event since Neilsen started tracking by gender in 1991. And yet in 2010, still there are no Super Bowl ads that overtly court this massive viewership.

Given advertisers’ love of eyeballs, I’m wondering why this market opportunity is ignored every single year. I think whomever chooses to step in this direction [...]

Jordan Alport was selected as a 2010 fellow with the The Design Trust / Council of Fashion Designers of America (CFDA). He will be helping to create and launch Made in Midtown, a study about the role that the Fashion District plays in the life of NYC.

As explained by The Design Trust:

New York remains a global fashion leader, but few outside the industry understand the complex networks that establish both its competitive edge and the [...]

Jordan needed a quick solution for lighting a small shoot this afternoon and built a small soft-box. I passed him the pirate tape. We were immensely proud of ourselves afterwards.