DESEDO FILMS

Ed Note: Here is the paper I wrote for the Contemporary Muslim Consumer Cultures conference. It’s slated to be published in 2009 and will then be avail as a PDF. For ease of reading in the blogosphere, I’m using links for blogs/articles and APA parens w/ link for interviews and academic papers.

I’ve seen plenty of things making FUN of us….We would love to be part of a general marketing campaign if the media […]

This just arrived in my Facebook newsfeed. Chevy, you are not my friend. And given that I live in BK/NYC, you should know better than to think I drive. And whatever agency is behind this might claim that I’m actually helping via WOM, getting the brand out there, a slice of mindshare. SMH. Smarten up and learn from Whole Foods.

Today our friend Alessandro led us by canoe from Gowanus to a patch of wild, green Brooklyn. How did he first learn about it? Google Satellite.

I do wonder when the fast/snack food industry will tap GPS. Lots of interactive ad(venture) campaigns that could help offset obesity under the banner of insert your brandname here.

Last night I hit 2 ad industry parties, one a launch for FIFA 2009 and the other was Fresh Meet. As the latter wound down, we broke out rockband and went to town (MHB on bass). Lots of very social activity built around a participatory event that requires little actual exertion on the players. This, and several work/social occasions rooted in Buck Hunter, make me wonder about the social similarities in the […]

We’re chairing a 2 day panel about Urban Youth Trends in the DIY era. Got a bunch of great thinkers, looking for some more. The panel is for a major brand, so your time will be well paid. If you’ve got thoughts, please drop me an email.