DESEDO FILMS

I’m outspoken, my language is broken into a slang / But it’s just a dialect that I select when I hang. -Special Ed

I’ve been thinking about the use of slang and LOLspeak in advertising and have deduced a simple rule. The logic is as follows:

Standard language is a strategy for communication. Slang is a tactical response to linguistic strategy - a way to speak within the space, yet occasionally cloak or subvert your content, […]

Ed Note: Here is the paper I wrote for the Contemporary Muslim Consumer Cultures conference. It’s slated to be published in 2009 and will then be avail as a PDF. For ease of reading in the blogosphere, I’m using links for blogs/articles and APA parens w/ link for interviews and academic papers.

I’ve seen plenty of things making FUN of us….We would love to be part of a general marketing campaign if the media […]

Today our friend Alessandro led us by canoe from Gowanus to a patch of wild, green Brooklyn. How did he first learn about it? Google Satellite.

I do wonder when the fast/snack food industry will tap GPS. Lots of interactive ad(venture) campaigns that could help offset obesity under the banner of insert your brandname here.

After the saturation we got from these guys, I was pretty sure we wouldn’t hear from them again until some misty ad review a generation later. Turns out I was only half a generation off:

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With even the industry press piping about what it calls creative marketers (and squeezing a Barack Obama cover out of it), it seems the intersection of culture, commerce, and politics is an irresistible potion these days. And for the next ten […]

ARGs have traditionally been built for the heavy user - Audi’s Art of the Heist, Halo’s I Love Bees, Batman’s Dark Knight. They all rely on the curiosity and narrative diligence found within the networked smarts of fandom. The payoff may be an invite to an exclusive pre-screening, but that’s not the true ROI for hours invested, it’s the joy of participation and the thrill of the hunt.

While this space has historically been the […]