This Saturday is the American-Muslim Consumer Conference at Rutgers. The speakers and audience will be a mix of marketers, businesses and scholars, all there to discuss this overlooked $170 Billion consumer demographic.
One Hundred and Seventy Billion Dollars.
That’s a lot of spending power still overlooked by most agencies and F500 companies. At Desedo, we see opportunities in this market gap. So, I’ll be there and presenting some thoughts from my white paper [...]
0 Industry, Minority Markets
We are back from London and giddy with excitement. Why? Because we just won Babelgum’s Pixel Pitch award for our transmedia tale Heart of the City!
Given the competition and the jury, we’re still shocked.
Here are some lovely spots of press from ScreenDaily and ARGNet. More news and excitement is forthcoming…:)
3 Minority Markets, News, Our World
What if Kanye West met Lord of the Rings…?
The Story
Our transmedia story Heart of the City is a narrative set in the surreal world of urban teens, rife with mischief, rabbit holes and romance. The storyworld encompasses a web series, ARGs, original products and a feature film.
It all begins one hot day in Brooklyn when our two heroes, Jai and Sash, buy a dusty talisman from the back wall of their local [...]
7 Industry, Minority Markets, Our World, Pop
One of the best books I’ve read in ‘09 is Digitizing Race by Lisa Nakamura. In her essay The Social Optics of Race, she writes that
the racio-visual logic of…science fiction films that depict interface use set up distinct roles for particular races, and distinct ways of conceptualizing the racialized body as informational property… [and that] Asians and Asian-Americans function as the material base for technologies of digitized vision….
I was reminded of it when [...]
3 Industry, Minority Markets
How, you may ask, did team Desedo score passes to the national media pool? Well, there are trade secrets, alas, even in our open-source hearts. Look for some motion pictures of the inauguration from us soon.
But we’ve also covered the event in the industry press. Here’s an article I’ve written in AdAge on diversity, youtube, and the industry.
The advertising world has had its own race issue, on the table now for more than 40 [...]
0 Current Events, Industry, Minority Markets