DESEDO FILMS

As Agency Spy teased last week, we’re working with LA-based Muslim Ad Network (MAN) to launch the first ever US advertising agency that will focus on the American-Muslim consumer demographic.

MAN has aggregated the Muslim new media space for ad placement, providing vertical access to +10 million page views each month. BFD? Well, yes. This is an ignored demo with $170 Billion of spending power. And in this recession, brands are aiming to [...]

Both Ad Age and Huffington Post published the below essay I wrote for the forthcoming book Project 100: Marketing in the Social Media Era.

The idea that online is ‘colorblind’ is now thankfully being replaced be a more intelligent discourse on the topic. No doubt, you can see more about it here at Desedo, cause it’s the world we live in.

Truth In Advertising? New Media + Multicultural

[T]he proliferation of media voices and sources [...]

9SiQKxja79M

The popcorn, jokes, and testosterone zing around the room with all the patience of an electron. Across town the same scene is amplified in a crowded bar, long and skinny, the popcorn substituted with beer. In both rooms the flicker of television screens — rhythm — and the dance between sports and advertising provides the meter by which the hours will unfold. Where elbows and dripping bottles crowd one space, coasters and crumbs crowd [...]

So…my white paper about Islam, Identity + Advertising has been getting some pixels round the internets. Did interviews with Religioscope + Agency Spy and Ad Age reprinted an excerpt. And it’s getting published in print by Cambridge Scholars Press, cause you know I’m an armchair academic.

Was invited to a conference about Religion and Media in Iran, waiting on some visa issues. Linking up with Fatemeh Fakhraie, EIC of Muslimah Media Watch, to [...]

UPDATE: Below is the white paper I wrote for the Contemporary Muslim Consumer Cultures conference at Freie Universitat in Berlin.

In Fall 09, Cambridge Scholars Publishing will include it in their book Muslim Societies in the Age of Mass Consumption and it will be available as as PDF.

Excerpts from this paper and interviews relating to topic can be found in Ad Age, Religioscope, Huffington Post, Agency Spy and The National.

I’ve seen [...]