DESEDO FILMS

So Bengals WR Chad Johnson has legally changed his named to Chad Ocho Cinco - and now his jersey will reflect that. I love this sly win for individuality within a massive corporation, sometimes maligned as the “No Fun League”. @ the end of the day, Chad knows that he is businessman, not just a sportsman, and is remixing the ways in which he can capitalize on his brand. Reminds me of Joe […]

Adbusters claims hipsters to be the Death of Western Civilization. Hyperbole, yes, but also navelgazing BS. Even though they may wear different clothes and sneer across lunch tables, Adbusters and Hipsters are cut from the same cloth. The culturejamming content the mag praises is lauded by the very hipsters they deride.

The thesis of the Adbusters argument is as follows: Ever since the end of WW2, Western subcultures have worked to subvert dominant paradigms […]

Word from Gothamist is that the new Top Chef contestants are living in my hood at the McCarren Park Condos. When asked what was filming, a crew member deadpanned “A mayonnaise commercial. Just a mayonnaise commercial.”

Mayonnaise and Cat Food are the two tried and true classics of film set crowd control. Tell the public that’s what you’re shooting, and they’ll keep on moving - the thinking is that nobody cares about these […]

If the US Department of Transportation stepped through a looking glass to hire someone from Runwayland, who would it be? While considering this deep thought, I realized that Karl’s personal style (sunglasses/gloves/tie/wearing lots of Hedi Slimane) may have greater mass culture fame than the garments he himself creates. The visage outpaces the artist. This is the Karl that we see in Grand Theft Auto IV, and while I doubt that many gamers know […]

The ad world just received a huge bonus last night.

Kevin Garnett has been as reliable a performer in commercials as any athlete. By turns his stunning physique, comedic talent, and sheer charisma vibrate from the screen; no athlete has starred in as diverse a reel of spots. In fact, Garnett’s participation in high-profile campaigns has been, I dare say, Jordanesque. All with the niggling caveat that he had yet to become a champion.

The thread running […]