DESEDO FILMS

I used to raid my mother’s closet for cool clothes.
But now I just raid my own.

-Erinn, 26

Our cultural examination of last decade began in 2004 with the VH1 series I Love the 90’s. It started getting remixed amongst cool kids from NYC to Kansas in 2006. Grunge, Hypercolor and Hammer Pants were a clear influence at fashion shows throughout 2007. Musically, 90’s synth is coming back via DFA, DJs are [...]

The 2 strongest troupes from the MTV hit America’s Best Dance Crew, Jabbawockeez and Kaba Modern, help to illustrate that US BBoying is now very much ‘an Asian thing’. While Asian agency in hip-hop has been big since the late 90’s (turntablism + sneaker culture being the strongest), it’s now gonna go pop on the mass culture radar. Soon a raft of them cool brands will have ads featuring Asian breakers, a new [...]

This one is for all my XHTML/CSS heads out there:

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I hate to sound like a broken record on this one, but umm:

…the nerd who is possessed wholly of a black American masculinity is a specific character that enjoys a renaissance today even as the hip-hop world continues to project a cartoonishly grotesque opposite.
…the proliferation of media voices and sources enabled by the internet has allowed a more nuanced and less gangster voice of young black [...]

As Eric Henderson and Agency Spy recently wrote, all cultures are rooted in unique codes and mores. If you are an outsider reaching in, be honest about your status, otherwise you’ll just get shook. One of my favorite examples of cultural missteps in the YouTube era is the P Diddy & Burger King collab.

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On a platform whose billion dollar market value is based in egalitarian DIY, Diddy not only looks pompous, but gets [...]

As piracy remixes the old business models of music and film, the money ‘lost’ doesn’t disappear, it just gets spent elsewhere.

When I was a teenager, I’d spend money on music in the act of fleshing out my personality - (both publicly and privately) - Rolling Stones/Tribe Called Quest/Blues Traveller, etc… Each $12 CD added what I felt was another aspect to myself. And since the 90’s things done changed - thanks [...]