Chad Ocho Cinco

05 Sep 2008

ocho cinco

So Bengals WR Chad Johnson has legally changed his named to Chad Ocho Cinco – and now his jersey will reflect that. I love this sly win for individuality within a massive corporation, sometimes maligned as the “No Fun League”. @ the end of the day, Chad knows that he is businessman, not just a sportsman, and is remixing the ways in which he can capitalize on his brand. Reminds me of Joe Namath, Muhammad Ali and of course Rod Smart, aka He Hate Me, from the XFL.