At the Power to the Pixel conference last week in London, Ben Grass of Pure Grass Films gave a brilliant talk that addressed this topic:

Extending stories across multiple platforms not only helps build an engaged fan base but also extends the potential of new revenue generating possibilities. As traditional financing dries up, how can producers leverage new types of cross-media partners to expand the value of their properties?

Leading cross-media producer and digital innovator Ben Grass explains how, with current case studies of brand new projects Shadowline and Circle of 8.