DESEDO FILMS

Last night I hit 2 ad industry parties, one a launch for FIFA 2009 and the other was Fresh Meet. As the latter wound down, we broke out rockband and went to town (MHB on bass). Lots of very social activity built around a participatory event that requires little actual exertion on the players. This, and several work/social occasions rooted in Buck Hunter, make me wonder about the social similarities in the business world roles of gaming and its stodgy grandfather, golf.