Life imitates

18 Nov 2010

Not our elephant, but close.

People often ask where the idea for the Desedo logo came from. And for them, I have scant little information — an image I thought up. There were tons of elephants dancing in my mind around the time that the specific one we use now was drawn. But it’s reassuring to know that it comes from somewhere real. And that someone has actually seen the image I was only imagining at the time.

Ami Vitale has clearly been there. And, judging from her portfolio, a few other places too.