As Agency Spy teased last week, we’re working with LA-based Muslim Ad Network (MAN) to launch the first ever US advertising agency that will focus on the American-Muslim consumer demographic.

MAN has aggregated the Muslim new media space for ad placement, providing vertical access to +10 million page views each month. BFD? Well, yes. This is an ignored demo with $170 Billion of spending power. And in this recession, brands are aiming to engage ‘new’, niche consumers.

We’re now meeting with larger agencies to introduce them to this space, and we’ll keep you posted as the work comes out. Give a shout if you want to learn more.