Our friend Marie of ScenarioDNA just sent us this “study in why you shouldn’t give your daughter sugar past bedtime.”

Well, we’re pro-sugar, as it seems to have fed Desedo a new brand champion. Sabine now rolls with the team to all shoots & screenings. We pay her in popsicles.

—
rr note:
Desedo Films launches campaign to establish brand awareness among the popsicle set. Take that Bill Cosby.