Smarten Up, Open the Market Up.

27 Jan 2009

I’ve been watching heaps of brand strategy presentations this week, some of which I think are top shelf.

Below is what Adrian Ho from ZeusJones learned from the structural shortcomings of advertising. And what he decided to do about it.


  1. […] Beyond Advertising I first came across this presentation at Desedo and read through it twice, it was that compelling. Originally presented at the Conferência de […]

  2. 2 Feb 2009 Robb Chavis

    Great presentation. Thanks for sharing.