Archive for the 'Asian' Tag

Asian Efficiency

24 Aug 2009

One of the best books I’ve read in ’09 is Digitizing Race by Lisa Nakamura. In her essay The Social Optics of Race, she writes that the racio-visual logic of…science fiction films that depict interface use set up distinct roles for particular races, and distinct ways of conceptualizing the racialized body as informational property… [and […]


Sexy Time

13 Jan 2009

We are pleased to announce that our dude Derek Lo aka The Big Asian has been dubbed 2009’s Sexiest Man in Advertising. Should you wanna grab his chain, he spins them records round and round every Friday night at Happy Endings. And he might be wearing a crown.


America's Best Dance Crews….

04 Apr 2008

The 2 strongest troupes from the MTV hit America’s Best Dance Crew, Jabbawockeez and Kaba Modern, help to illustrate that US BBoying is now very much ‘an Asian thing’. While Asian agency in hip-hop has been big since the late 90’s (turntablism + sneaker culture being the strongest), it’s now gonna go pop on the […]


Islam, Bong Hits & Advertising '08

09 Oct 2007

Brands and Ad Agencies have lately taken note of the $170 Billion purchasing power of Muslims in North America. Halal Chicken McNuggets for customers. Ikea hijabs for employees. Ramadan Sales for all? And as Madison Avenue develops campaigns for this newly acknowledged demographic, I’m curious to see if there will be nuance in the advertising. […]