by The System
13
Nov 2009
Earlier this summer, MHB worked with fashion designer Rachel Nasvik and creative strategist Biba Milioto on a project called The Alice Bond Bag. The challenge was: How can a small company with lovely customers and a valued product increase brand awareness? The answer was to make a limited-edition of 96 bags and create a citywide [...]
Fashion Geotility out of home Piracy Planning + Strategy Social Media
by The System
25
Aug 2009
Earlier this summer, MHB worked with fashion designer Rachel Nasvik and creative strategist Biba Milioto on a project called The Alice Bond Bag. The challenge was: How can a small company with lovely customers and a valued product increase brand awareness? The answer was to make a limited-edition of 96 bags and create a citywide [...]
Fashion Planning + Strategy Social Media
by The System
11
Aug 2009
ABC just included the Alice Bond Bag in their roundup of ‘Crazy & Creative Advertising’
Fashion Geotility MSNBC New Media News Piracy Planning + Strategy Press
by The System
10
Aug 2009
MSNBC’s Your Business featured The Alice Bond Bag in an episode called Learning From the Pirates. The thesis of the piece is that businesses can use the marketplace of piracy as an asset if engaged intelligently.
Fashion Geotility MSNBC New Media News Piracy Planning + Strategy Press
by The System
02
Jul 2009
Vogue has a chat with Rachel and Biba about the Alice Bond bag.
Fashion Geotility MSNBC New Media News Piracy Planning + Strategy Press
