On Sunday, November 29th MSNBC’s Your Business will rebroadcast the episode Learning From the Pirates, which features The Alice Bond Bag and our friend Matt Mason, author of The Pirates’ Dilemma, who was one of the inspirations for the project.
Fashion Geotility MSNBC New Media News Piracy Planning + Strategy Press
Earlier this summer, MHB worked with fashion designer Rachel Nasvik and creative strategist Biba Milioto on a project called The Alice Bond Bag. The challenge was: How can a small company with lovely customers and a valued product increase brand awareness? The answer was to make a limited-edition of 96 bags and create a citywide [...]
Fashion Geotility out of home Piracy Planning + Strategy Social Media
When I first heard Jay-Z’s new song Empire State of Mind, which is a personal map of our hometown, I began to visualize the locations as data points: Stash spot @560 State. Tribeca Grill. MSG. Turns out I was not alone, as Tyler Gray of FastCompany placed Hov’s lyrics to Google Maps. Cool, novel, and [...]
ABC just included the Alice Bond Bag in their roundup of ‘Crazy & Creative Advertising’
Fashion Geotility MSNBC New Media News Piracy Planning + Strategy Press
MSNBC’s Your Business featured The Alice Bond Bag in an episode called Learning From the Pirates. The thesis of the piece is that businesses can use the marketplace of piracy as an asset if engaged intelligently.
Fashion Geotility MSNBC New Media News Piracy Planning + Strategy Press
