by Raafi Rivero
03
Apr 2008
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This one is for all my XHTML/CSS heads out there: I hate to sound like a broken record on this one, but umm: …the nerd who is possessed wholly of a black American masculinity is a specific character that enjoys a renaissance today even as the hip-hop world continues to project a cartoonishly grotesque opposite. [...]
Black Nerds Hip-Hop Neutral Multicultural Markets
by
09
Jan 2008
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“Crank That” content occupies 5 of the top 100 YouTube videos. Advertising and Academia have written great articles and case studies about the Soulja Boy phenomenon. Even Disney let copyrights slide to join the party. Yup, it’s a new media coup. So…the line “Superman dat (h)o!” means? It aint just some nonsensical wordplay. Last fall [...]
Black Nerds Hip-Hop Neutral Multicultural Markets New Media Piracy pop culture Social Media
by Raafi Rivero
01
Dec 2007
Editors Note: The below text is a follow-up to Raafi’s now-famous post about Black Nerds. ——————————————————————————— Over the past couple months I’ve had to do a lot of soul searching over exactly what the word “nerd” actually means and found myself in a sort of Potter Stewart limbo. After all, blogging about what it means [...]
Black Nerds Hip-Hop Neutral Multicultural Markets New Media Social Media
by Raafi Rivero
04
Oct 2007
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On a late weekend night, two days before the release of the much-anticipated Microsoft video game Halo 3, a group of 8-to-10 black nerds in their late teens walks down the Bowery, their conversation animated. The leader of the pack, his Ben Wallace afro in full bloom, turns to the others, “Master Chief is… the [...]
Black Nerds Hip-Hop Neutral Multicultural Markets New Media Social Media
by Raafi Rivero
05
Mar 2007
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Hip-hop has been down with tech since day one. Now tech is finally getting down with hip-hop. HP did spots with Jay-Z and Pharell, but they finally went ahead and got street with it. Peep game: The guy who channels Cam in this vid has done it as well before and appears to be a [...]
Black Nerds Hip-Hop Neutral New Media