Archive for the 'Multicultural Markets' Tag

We. Are. Alive!

16 Mar 2010

Desedo fam Jordan and Brad went out to Red Rocks and shot this gorgeous commercial for McDonald’s. They worked with Abe Froman Productions and the ad agency R+W. The song, which is quite happily stuck in my head, is by Hungry Cloud.

The National: Muslim Consumers

11 Nov 2009

Abu Dhabi’s english language newspaper The National just covered the recent American Muslim Consumer Conference, drawing extensively on Michael Hastings-Black’s research and presentation.

American-Muslim Consumer Conference

29 Oct 2009

On October 31st is the first annual American-Muslim Consumer Conference. The speakers and audience will be a mix of marketers, businesses and scholars, all there to discuss this overlooked $170 Billion consumer demographic. One Hundred and Seventy Billion Dollars. That’s a lot of spending power still overlooked by most agencies and F500 companies. At Desedo, […]

Love in London

22 Oct 2009

We are back from London and giddy with excitement. Why? Because we just won Babelgum’s Pixel Pitch award for our transmedia tale Heart of the City! Given the competition and the jury, we’re still shocked. Here are some lovely spots of press from ScreenDaily and ARGNet. More news and excitement is forthcoming…:)

ARGNet: Heart of the City

18 Oct 2009

Our transmedia tale Heart of the City just won the Power to the Pixel pitch, as reported by ARGNet.