by desedo
22
Sep 2009
What if Kanye West met Lord of the Rings…? The Story Our transmedia story Heart of the City is a narrative set in the surreal world of urban teens, rife with mischief, rabbit holes and romance. The storyworld encompasses a web series, ARGs, original products and a feature film. It all begins one hot day […]
Comments Off on Heart of the City Heart of the City Multicultural Markets Transmedia
by
24
Aug 2009
One of the best books I’ve read in ’09 is Digitizing Race by Lisa Nakamura. In her essay The Social Optics of Race, she writes that the racio-visual logic of…science fiction films that depict interface use set up distinct roles for particular races, and distinct ways of conceptualizing the racialized body as informational property… [and […]
Comments Off on Asian Efficiency Asian Multicultural Markets
by The System
05
Feb 2009
And now it’s a HuffPo hattrick. They just ran MHB’s essay about how brands, if they want to make money, should please take notice of the manymany interests and activities of multicultural spaces.
Comments Off on The Huffington Post: Multicultural Markets Huffington Post Multicultural Markets News Planning + Strategy Press
by The System
24
Jan 2009
Huffington Post just picked up Raafi’s Ad Age article about YouTube, Race and the bottom line.
Comments Off on The Huffington Post: Meanings of Media Huffington Post Multicultural Markets News Obama Press Social Media Unforgivable YouTube
by Raafi Rivero
21
Jan 2009
How, you may ask, did team Desedo score passes to the national media pool? Well, there are trade secrets, alas, even in our open-source hearts. Look for some motion pictures of the inauguration from us soon. But we’ve also covered the event in the industry press. Here’s an article I’ve written in AdAge on diversity, […]
Comments Off on Desedo Does DC advertising Multicultural Markets Politics