Raafi wrote an article for Ad Age about YouTube representation and content creation – and how this dovetails with the marketplace of race, still not understood by advertising.
As Agency Spy teased last week, we’re working with LA-based Muslim Ad Network (MAN) to launch the first ever US advertising agency that will focus on the American-Muslim consumer demographic. MAN has aggregated the Muslim new media space for ad placement, providing vertical access to +10 million page views each month. BFD? Well, yes. This […]
Ad Age published an essay by MHB about how social media will help get advertising past tired cliches when attempting to engage multicultural marktes. TBD when SMH will slowdown.
Both Ad Age and Huffington Post published the below essay I wrote for the forthcoming book Project 100: Marketing in the Social Media Era. The idea that online is ‘colorblind’ is now thankfully being replaced be a more intelligent discourse on the topic. No doubt, you can see more about it here at Desedo, cause […]
The popcorn, jokes, and testosterone zing around the room with all the patience of an electron. Across town the same scene is amplified in a crowded bar, long and skinny, the popcorn substituted with beer. In both rooms the flicker of television screens — rhythm — and the dance between sports and advertising provides the […]
