Archive for the 'Transmedia' Tag

Kunar Patel of Creativity writes about the Gawker/True Blood partnership for which we produced 22 videos.

We’re drafting a GLBT transmedia narrative with the Emmy-winning sudser Peter Brash. So in order to smarten up on soaps, I’ve been reading the writings of our pal Sam Ford. While at MIT, Sam’s studies focused on the worlds of soap operas and professional wrestling – two highly sophisticated narrative structures that are all too […]

ARGs have traditionally been built for the heavy user – Audi’s Art of the Heist, Halo’s I Love Bees, Batman’s Dark Knight. They all rely on the curiosity and narrative diligence found within the networked smarts of fandom. The payoff may be an invite to an exclusive pre-screening, but that’s not the true ROI for […]

A transmedia story unfolds across multiple media platforms with each new text making a distinctive and valuable contribution to the whole. -Henry Jenkins I saw the below vid last week and can’t get it off my mind cause it portends where transmedia planning could go. There is still so much space that narrative has not […]