Comments on: Urban http://desedo.com/blog/urban/ a blog by desedo Tue, 03 Jan 2012 17:59:37 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Desedo Films | Des Temps : American-Muslim Identity: Advertising, Mass Media + New Media http://desedo.com/blog/urban/comment-page-1/#comment-249 Desedo Films | Des Temps : American-Muslim Identity: Advertising, Mass Media + New Media Sat, 06 Dec 2008 17:44:39 +0000 http://desedo.com/blog/urban/#comment-249 [...] avoids engaging the nuances of race, religion and ethnicity, instead opting for code works like ‘urban’ or window dressing for the idea of diversity. Seeing as this industry moves billions of dollars, [...] [...] avoids engaging the nuances of race, religion and ethnicity, instead opting for code works like ‘urban’ or window dressing for the idea of diversity. Seeing as this industry moves billions of dollars, [...]

]]> By: MHB http://desedo.com/blog/urban/comment-page-1/#comment-248 MHB Sun, 24 Aug 2008 18:10:12 +0000 http://desedo.com/blog/urban/#comment-248 thanks for commenting all, the topic calls for a more detailed post and discussion. i'm jotting thoughts on bar napkins...soon come. thanks for commenting all, the topic calls for a more detailed post and discussion. i’m jotting thoughts on bar napkins…soon come.

]]> By: raafi http://desedo.com/blog/urban/comment-page-1/#comment-247 raafi Fri, 22 Aug 2008 17:57:17 +0000 http://desedo.com/blog/urban/#comment-247 I do think there's a certain class of consumers who are hip-hop savvy (without necessarily being black, white, latino, or asian) that have pushed the growth of sectors like streetwear and mobile phones. Unfortunately, these are also the people we see breakdancing in Visa commercials. The ad world seems both aware and utterly incapable of properly crafting messages that resonate with this group. As mhb points out the word "urban", though most suited for describing these people, is most often used as code for black/latino, which adds to the dissonance regarding communicating to this diverse group with shared tastes. The urban/streetwear scene, however, is just as vibrant in <a href="http://www.formatmag.com/" rel="nofollow">Canada</a>. When will they ever learn? This isht is global. I do think there’s a certain class of consumers who are hip-hop savvy (without necessarily being black, white, latino, or asian) that have pushed the growth of sectors like streetwear and mobile phones. Unfortunately, these are also the people we see breakdancing in Visa commercials. The ad world seems both aware and utterly incapable of properly crafting messages that resonate with this group. As mhb points out the word “urban”, though most suited for describing these people, is most often used as code for black/latino, which adds to the dissonance regarding communicating to this diverse group with shared tastes.

The urban/streetwear scene, however, is just as vibrant in Canada. When will they ever learn? This isht is global.

]]> By: jojo http://desedo.com/blog/urban/comment-page-1/#comment-246 jojo Fri, 22 Aug 2008 06:24:55 +0000 http://desedo.com/blog/urban/#comment-246 Isn't the point to push the envelope? Maybe the question is, "who is urban?" which elicits a more temporal and spatial answer. Isn’t the point to push the envelope? Maybe the question is, “who is urban?” which elicits a more temporal and spatial answer.

]]> By: nerditry http://desedo.com/blog/urban/comment-page-1/#comment-245 nerditry Mon, 18 Aug 2008 16:51:35 +0000 http://desedo.com/blog/urban/#comment-245 People don't want to talk about race because there are always loopholes in one's argument easily picked apart. When it comes to business, people want to talk even less about "it" and talk around it with words like urban or street. And, since every marketing decision is made on a macro and micro level, the breadth of a person's feelings on race can be displayed pretty quickly. That in mind, it's never a good thing to find out in a meeting amongst other marketeers that your ass is in fact racist. People don’t want to talk about race because there are always loopholes in one’s argument easily picked apart. When it comes to business, people want to talk even less about “it” and talk around it with words like urban or street.

And, since every marketing decision is made on a macro and micro level, the breadth of a person’s feelings on race can be displayed pretty quickly. That in mind, it’s never a good thing to find out in a meeting amongst other marketeers that your ass is in fact racist.

]]> By: Seany Beagle http://desedo.com/blog/urban/comment-page-1/#comment-244 Seany Beagle Mon, 18 Aug 2008 09:13:02 +0000 http://desedo.com/blog/urban/#comment-244 http://www.youtube.com/watch?v=jO2WZYoW9PQ&feature=related WOT YOU CALL IT URBAN?? http://www.youtube.com/watch?v=jO2WZYoW9PQ&feature=related

WOT YOU CALL IT URBAN??

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