Windell Middlebrooks
27
Jan/2009
Best. Name. Ever. The actor who plays the beer deliveryman for Miller High Life is Windell Middlebrooks. He grew up in Texas and has a BA+MFA in Theater. Wondering if it’s a stage name. I’m having name envy.
He gets mad love in Milwaukee and in a small rabbit hole of WTF!? he threw out the first pitch at a Brewers game, introduced by his real name, yet in character and costume.
Riding the wave of our brokeass economy, Miller is doing a :01 Super Bowl spot in lieu of a :30 (or so they say). A grand way to position the brand as a friend to the millions who’re feeling the pinch – and without being a cloying drag. Better still, both the scripts and acting are brilliant. And best is that the ‘outakes’ stretches long, dumping you into a Dada sandbox, which is just fine with me.
Comments:
Jan 27, 2009 at 4:54 pm
High Life is my jam. 30 packs of the camo cans, baby.
Jan 27, 2009 at 6:05 pm
Notice how the Miller logo is large and centered in order to be legible on various players at various sizes.
Jan 27, 2009 at 8:51 pm
[...] – Background drop on the Miller spokesman, Windell Middlebrooks. (link) [...]
Jan 28, 2009 at 11:54 am
@gs : That’s how we roll, too. Nothing tops the Champagne at $55 a keg.
Jan 29, 2009 at 4:54 pm
I drank High Life in College because it was cheaper than soda or juice and I refused to drink water at the time.
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