At the entrance to the Bedford L this morn, a chap was handing out the above card to commuters. So simple and so direct, no need for the www. He rocked a wry smile, knowing that his ROI would likely be astronomical, either as a sting operation or a truly green enterprise.
Ed. note: corrections appended below.
One doubts that the home of the Whopper would have much client base in common with the paper of record’s Sunday magazine. Yet as a matter of course both Burger King and the New York Times Magazine stand behind the same face. Let me clarify. My first mentor in design once explained to me that a typeface was called such because, like a face, each one is unique. Of course, one could reliably say the same about snowflakes or tigers and still not be able to tell the difference between them even while having one’s arm gnawed off in Siberia, but the point stands. In the case of typefaces, a small subset of creative people cares very deeply about differences that most others would ignore. And in the eyes of today’s font gazers one of the movers in many circles goes by the name Rockwell.
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So on the same day that I threw a rock at Vice, from Amazon arrives The Pirate’s Dilemma, a book about remix culture penned by Vice contributor Matt Mason. Love good timing. I opened the package, opened the book and was like a kid in a candy store. Here is a quick slide show that outlines his thesis:
Paul Kamuf, Brad and MHB teamed up to make this short film about dial tones and predator drones. It’s been flying around the festival circuit from the hills of Italy to Cali-for-ni-ay.
We produced a suite of 20 new media documentaries about music for Sony’s Crackle.com. Here are two of our faves, above is The Exit and below is Neutral Mute.
A music video for the remix kings Crookers that’s earned a raft of press and over 250K views thus far.
Is Vice positioned in the hipster snarketplace as Playboy for Millennials? Starting in 06ish, Vice’s editorial content moved toward an even split of Issues That Matter (like women’s lib in India, Authors or Pollution) and heaps more T&A. (under the aegis of fashion)
Maybe 15 year old lads are telling mom that they read Vice…for the articles. Now is the mag sending a message to women that they can best be a part of the Vice world sans shirt? Does it castrate the value of writing about India’s Gulabi Gang?
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