Religion is ginger territory for Madison Avenue. To CYA, call Christvertising next time you want in with the JC set.
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a sip of the Friday holy water to SOC
Month: March 2008
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Christvertising
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Marlo Stanfield, Brand Manager
Be ye a CEO of the Corner or the corner office, you’ve gotta know what those on the street are saying about your brand.
T0K-tfJLiFE
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related posts:
Social Structure of The Wire -
Simple Stroke of Disruption
During the 2002/3 NFC Championship game, Nike premiered a :60 called Soccer Streaker. It was effectively a Super Bowl commercial, but airing it 2 weeks early was a simple yet adroit example of disruption planning.Wm6EnHK0mtM
Given the media glut in which we live, simplicity can sometimes be a point of great strength. Since the clean design of Apple/Google/Craigslist stays winning, I often wonder why so many Power 150 bloggers, who are ace in this market+brand space, have visually chaotic sites. If everyone is screaming, I’ll seek the lone, silent man.Could a Brand re-broadcast spots that have been in the vault for 30 years? If it came out of left field, seemingly random and at off-hours, would the content feel like a whisper? A secret, ergo valuable, discovery for the viewer that could then build WTF buzz value? I’m not suggesting that this be the entire campaign, but if it’s a small % of your media buy, the ROI could be surprising.
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Oh Yeah, The News
Whilst crushing hops and barley last night with our sage friend Michael Pollock, he noted that the Desedo Dropsquad had not posted News since summer. So let me upgrade ya.
Sony hired us in 07 to create twenty short docs about NYC bands. Love that. Rock a skeleton crew. Spend our days in the lives of musicians on the grustle. Here is one we did with Neutral Mute.
Moved on up to a swank lil office at 32nd & Madison. Developed a knack for throwing muchloved parties.
Got an assistant, interns and a loveletter.
Winterdays were spent shooting for Wal-Mart with ScenarioDNA ..and yeah Teenagers are smrtr than you think…
Linked up again with Sony on our original property HNN. Now moving it with someone who cannot (yet) be named. But we said OMFG when he said Hello. More soon to come.
And, as good citizens of the USA, we’ve even been executing some government contracts.
Right now?
We’re on our grizzly, shooting an original mobile series, talking transmedia and bouncing our brains round about the marketplace. We’ll see what sticks and promise to keep yall looped in with more News.
Stay winning,
Dropsquad Desedo
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and now back to your regularly scheduled programming -
Kermit the Frog + Terry Richardson
TR just shot stage legend Kermit for Supreme – a triumverate for the ages. Richardson’s name is popping up with increasing frequency on the advert circuit. One day is the value/act of being by shot him going to supercede the final product?omuTyyulHAs I also wonder if in the next few years we’ll see a brand call for Richardson (Get Me One of Those!) and then have 2nd thoughts once the work is delivered. Like Motorola did with
Michel Gondry, making the mistake of swooning for the starshine, but overlooking the actual work that made the artist an artist .
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Barbie, The Ghetto Diaries + Fanon
Last week Robin Hafitz from Open Mind/kb+p gave a great
presentation about how the walls of public/private space are melting. One sign of these times is the sex tapes and commando-flashing tactics of Brit/LiLo/Paris. The recording and sharing of sex is no longer in the back room, but
writ large, and as Robin noted, Barbie and Ken aren’t just dating, they’re making porn.Robin’s talk came spinning back into my skull today when I learned about YouTube auteur SANKYLADY. Her series, Ghetto Diaries, goes one step beyond porn into a realm of absurdity, sexytime and bad haircuts. And it’s pretty durn addictive.
qjqhDYa1dVw SANKY joins the ranks of women vidders, her work lodged somewhere between Brookers and Luminosity, futzing with a billion dollar brand in the lowest of fi. I do hope she catches a virus, in a good way.
X8IjwO6eFnM (learned about Sanky Lady from the The Message) -
The Marketplace of Ideas
Willingly or no, every artist who throws his hat in with another set of creatives becomes a part of a marketplace of ideas. The quality of that marketplace  the quality of ideas bandied about within it  will determine how much that artist can gain from his cohort. Here we find the basis of the classic fork: which has more value, the auteur or the collaboration? Film being, at its heart, a collaborative medium, there seems to be at every turn a marketplace among collaborators to be considered or skipped. Does one stop at the fruit vendor for a fresh grapefruit on the way home, or peruse the picked-over stack at the supermarket? Does one go fruitless, or make do with a can of Del Monte? Depending on the context, any one of these routes can lead to the proper nourishment of creativity.
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