A promo we made for HBO’s True Blood season 2 with transmedia agency Campfire. Three friends toss the football around with their vampire pal.
Author: The System
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SOE
A music video for the band Neutral Mute. The song SOE (State of Elation) features a distraught foray into manic depression.
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Infidelity
One of a number of pieces we produced for a recent campaign for HBO’s True Blood.
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The National: Muslim Consumers
Abu Dhabi’s english language newspaper The National just covered the recent American Muslim Consumer Conference, drawing extensively on Michael Hastings-Black’s research and presentation.
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American-Muslim Consumer Conference
On October 31st is the first annual American-Muslim Consumer Conference. The speakers and audience will be a mix of marketers, businesses and scholars, all there to discuss this overlooked $170 Billion consumer demographic.One Hundred and Seventy Billion Dollars.
That’s a lot of spending power still overlooked by most agencies and F500 companies. At Desedo, we see opportunities in this market gap. So, MHB will be there and presenting some thoughts from his white paper American-Muslim Identity: Advertising, Mass Media + New Media.
Give a shout if you want to learn more.
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City Secrets
When I first heard Jay-Z’s new song Empire State of Mind, which is a personal map of our hometown, I began to visualize the locations as data points: Stash spot @560 State. Tribeca Grill. MSG. Turns out I was not alone, as Tyler Gray of FastCompany placed Hov’s lyrics to Google Maps. Cool, novel, and any other adjective that can be used to explain how we remix stories within new media.
I asked myself – how could this become even more entertaining? And then, via the Google Geo Developers Blog, I learned that Japanese designer Katsuomi Kobayashi created a driving simulator that uses Google Maps – so that you can drive around any city via the interwebs. Like GTA. 2D or 3D. OMFG.
What if we could meld the two? Therein lies a game of some sort. Alternate or augmented or awesome. Via your computer screen or handheld device, sit in Jay-Z’s SUV and drive around his NYC. It’s like a dash of 2nd Life, and a pinch of ARG and heap of reality to mix it all together. Where can we put this thinking to use for transmedia elements of a narrative, an album release or an advertising campaign? Perhaps, within Heart of the City?
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(Written by erstwhile Desedo intern Jeff Slawsky, a strategist, NYC native and rabid UMich fan.) -
Love in London
We are back from London and giddy with excitement. Why? Because we just won Babelgum’s Pixel Pitch award for our transmedia tale Heart of the City!
Given the competition and the jury, we’re still shocked.
Here are some lovely spots of press from ScreenDaily and ARGNet. More news and excitement is forthcoming…:)
