tele? check. salsa? check. same old same old? check. And now it’s a HuffPo hattrick. They just ran MHB’s essay about how brands, if they want to make money, should please take notice of the manymany interests and activities of multicultural spaces.
If a black kid in the woods gets 20 million views, will the advertising world notice?
Raafi wrote an article for Ad Age about YouTube representation and content creation – and how this dovetails with the marketplace of race, still not understood by advertising.