Be ye a CEO of the Corner or the corner office, you’ve gotta know what those on the street are saying about your brand.
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related posts:
Social Structure of The Wire
Category: Our World
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Marlo Stanfield, Brand Manager
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Simple Stroke of Disruption
During the 2002/3 NFC Championship game, Nike premiered a :60 called Soccer Streaker. It was effectively a Super Bowl commercial, but airing it 2 weeks early was a simple yet adroit example of disruption planning.Wm6EnHK0mtM
Given the media glut in which we live, simplicity can sometimes be a point of great strength. Since the clean design of Apple/Google/Craigslist stays winning, I often wonder why so many Power 150 bloggers, who are ace in this market+brand space, have visually chaotic sites. If everyone is screaming, I’ll seek the lone, silent man.Could a Brand re-broadcast spots that have been in the vault for 30 years? If it came out of left field, seemingly random and at off-hours, would the content feel like a whisper? A secret, ergo valuable, discovery for the viewer that could then build WTF buzz value? I’m not suggesting that this be the entire campaign, but if it’s a small % of your media buy, the ROI could be surprising.
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Kermit the Frog + Terry Richardson
TR just shot stage legend Kermit for Supreme – a triumverate for the ages. Richardson’s name is popping up with increasing frequency on the advert circuit. One day is the value/act of being by shot him going to supercede the final product?omuTyyulHAs I also wonder if in the next few years we’ll see a brand call for Richardson (Get Me One of Those!) and then have 2nd thoughts once the work is delivered. Like Motorola did with
Michel Gondry, making the mistake of swooning for the starshine, but overlooking the actual work that made the artist an artist .
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Barbie, The Ghetto Diaries + Fanon
Last week Robin Hafitz from Open Mind/kb+p gave a great
presentation about how the walls of public/private space are melting. One sign of these times is the sex tapes and commando-flashing tactics of Brit/LiLo/Paris. The recording and sharing of sex is no longer in the back room, but
writ large, and as Robin noted, Barbie and Ken aren’t just dating, they’re making porn.Robin’s talk came spinning back into my skull today when I learned about YouTube auteur SANKYLADY. Her series, Ghetto Diaries, goes one step beyond porn into a realm of absurdity, sexytime and bad haircuts. And it’s pretty durn addictive.
qjqhDYa1dVw SANKY joins the ranks of women vidders, her work lodged somewhere between Brookers and Luminosity, futzing with a billion dollar brand in the lowest of fi. I do hope she catches a virus, in a good way.
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The Marketplace of Ideas
Willingly or no, every artist who throws his hat in with another set of creatives becomes a part of a marketplace of ideas. The quality of that marketplace  the quality of ideas bandied about within it  will determine how much that artist can gain from his cohort. Here we find the basis of the classic fork: which has more value, the auteur or the collaboration? Film being, at its heart, a collaborative medium, there seems to be at every turn a marketplace among collaborators to be considered or skipped. Does one stop at the fruit vendor for a fresh grapefruit on the way home, or peruse the picked-over stack at the supermarket? Does one go fruitless, or make do with a can of Del Monte? Depending on the context, any one of these routes can lead to the proper nourishment of creativity.
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Ohio in the Crosshairs
I managed to visit the town of Chillicothe, Ohio about eighteen months ago. The visit was part of a solitary three-day road trip that I made on the old post road, route 50, from Cincinnati to Washington, DC. In my dispatch, I focussed more on the relationship between photography and deserted places. I had not, in my short time there, spoken to a soul or had time to dig deeper into the causes behind what struck me as a forlorn, but visually arresting location. During the afternoon stroll I took through the town I found myself looking down the barrel of an idyllic tree-lined street; standing at its dead end I watched as two teen bikers approached. I knew that there would be time for one shot, one shot only.
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Sabine and The Elephant
Our friend Marie of ScenarioDNA just sent us this “study in why you shouldn’t give your daughter sugar past bedtime.”Well, we’re pro-sugar, as it seems to have fed Desedo a new brand champion. Sabine now rolls with the team to all shoots & screenings. We pay her in popsicles.
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rr note:
Desedo Films launches campaign to establish brand awareness among the popsicle set. Take that Bill Cosby.
