MHB will be presenting his American-Muslim Consumer research at the Texas A&M Race and Ethnic Studies Institute conference on April 30th.
Category: News
Desedo news
-
Race, Ethnicty & New Media Symposium
westside, talk it out. -
Muslim Ad Network and Desedo FTW!
As Agency Spy teased last week, we’re working with LA-based Muslim Ad Network (MAN) to launch the first ever US advertising agency that will focus on the American-Muslim consumer demographic.
MAN has aggregated the Muslim new media space for ad placement, providing vertical access to +10 million page views each month. BFD? Well, yes. This is an ignored demo with $170 Billion of spending power. And in this recession, brands are aiming to engage ‘new’, niche consumers.
We’re now meeting with larger agencies to introduce them to this space, and we’ll keep you posted as the work comes out. Give a shout if you want to learn more.
-
Islam within Advertising (update)
So…my white paper about Islam, Identity + Advertising has been getting some pixels round the internets. Did interviews with Religioscope + Agency Spy and Ad Age reprinted an excerpt. And it’s getting published in print by Cambridge Scholars Press, cause you know I’m an armchair academic.Was invited to a conference about Religion and Media in Iran, waiting on some visa issues. Linking up with Fatemeh Fakhraie, EIC of Muslimah Media Watch, to do content + consulting for agencies/brands. Quite curious to see what’s next….
-
Into The Night
Spent the last week producing an episode of the German TV show Into The Night for our friends Avanti Media. We ran around town with the econ gurus Joe Stiglitz and Bruce Greenwald. Learned lots.
Now at MIT’s Futures of Entertainment conference. Learning more. Soon my brain will be full. Then what?
-
Comunicado
Fearless director Jordan Alport has teamed up with the cheeky wizards at Hopr to helm a spot en espagnol for the service provider Mobile Bridges as they launch their first consumer product suite in the US.