Editors Note: There are links herein NSFW
Learned from Gawker’s Fleshbot that 2.0 pornstar Raven Riley now has a website in which she is SFW and and talking about her favorite brands – like Lipton, SunChips and Tropicana. Obvs this is of her own doing, but it teases out two questions.
First, I’m wondering when ads and brands will start embedding themselves within the world of 2.0 content creators who have traffic and equity. Rather than attempting to make new content to go viral – why not foster narrative product placement in YouTube content like that of film or TV? Dr. Pepper did this with Tay Zonday for ‘Cherry Chocolate Rain’, but at the same time, that content was high (TV) budget. It could be done for less and notch a strong ROI. The UGC movement from brands and agencies taps this vein, but too many of those campaigns go unnoticed. There is still a wealth of blue ocean.
I’ve spoken with a lot of the top rated YouTubers, and while there is rev-share from YouTube – nary a brand or agency has approached them about narrative. The below vid by gamer Arsha Asteraki, is already an ad for Mountain Dew and Frito Chips – why not capitalize on this?
Second, while I do doubt that brands and porn are gonna get in bed together, might we soon enter a shift in the public relationship with the sex industry – or at least that which is projected via Madison Ave? Juno already got me wondering about this. Much in the same way that hip-hop and brands have a sometimes secret affair, I bet 30 years ago that idea got guffaws in the boardroom. But swagger sells. Sex too.
