Raafi wrote an article for Ad Age about YouTube representation and content creation – and how this dovetails with the marketplace of race, still not understood by advertising.
Tag: Ad Age
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Ad Age: Meanings of Media
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Ad Age: Multicultural Markets
Ad Age published an essay by MHB about how social media will help get advertising past tired cliches when attempting to engage multicultural marktes. TBD when SMH will slowdown. -
Ad Age: Muslim Consumers
Today Ad Age ran an excerpt from MHB’s white paper about the American-Muslim consumer space.