Raafi wrote an article for Ad Age about YouTube representation and content creation – and how this dovetails with the marketplace of race, still not understood by advertising.
Tag: Ad Age
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Ad Age: Meanings of Media
If a black kid in the woods gets 20 million views, will the advertising world notice? -
Ad Age: Multicultural Markets
yoyoyo amigo? STFU.
Ad Age published an essay by MHB about how social media will help get advertising past tired cliches when attempting to engage multicultural marktes. TBD when SMH will slowdown. -
Ad Age: Muslim Consumers
this could run well in Dearborn, MI
Today Ad Age ran an excerpt from MHB’s white paper about the American-Muslim consumer space.