Des Temps

Tag: advertising

  • logo redesign, the right way

    I always wondered if the biz people at Gap cynically pushed that BS logo on us a few months ago as a way to generate PR after having seen the media storm over the Tropicana packaging. Sorry Gap. I swing to American Apparel, both for t-shirts, and Helvetica-based logo.

    But Howard Schultz seems to speak the language of design in a way that Marka Hansen, president of Gap, seems to have missed when the company attempted to crowdsource the logo project via facebook. I buy Shultz’ reasons for the switch, and the new logo remains Starbucks-y, which I guess is the point. The elephant approves.

  • Sun Chips

    blame it on the sun?

    Last week I was at the Sustainable Cosmetics Summit. During a Q&A session, we discussed which companies can show their customers true sustainability. And while it’s not cosmetic, the example I shared was Sun Chips. Not because of their solar powered factory, but because their bags are now fully compostable.

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    So beyond any talk of green practices, their waste product, when in the hands of consumers, does not have to be waste. Actions speak so much louder than words. Can we see any other major CPG brands in the compost bin?

  • We. Are. Alive!

    We. Are. Alive!

    Desedo fam Jordan and Brad went out to Red Rocks and shot this gorgeous commercial for McDonald’s. They worked with Abe Froman Productions and the ad agency R+W. The song, which is quite happily stuck in my head, is by Hungry Cloud.

  • Super Smart?

    Girls

    In 2009, Super Bowl XLIII was watched by 38.3 million women. This is the 3rd largest female audience for ANY television event since Neilsen started tracking by gender in 1991. And yet in 2010, still there are no Super Bowl ads that overtly court this massive viewership.

    Given advertisers’ love of eyeballs, I’m wondering why this market opportunity is ignored every single year. I think whomever chooses to step in this direction will certainly stand out from the crown by dint of difference, with great odds of retention, recall and ROI.

  • Wal-Mart

    Wal-Mart

    Working with consumer insights firm scenarioDNA, we produced this research project for Wal-Mart about teenagers and their relationships with brands.

  • Desedo Does DC

    How, you may ask, did team Desedo score passes to the national media pool? Well, there are trade secrets, alas, even in our open-source hearts. Look for some motion pictures of the inauguration from us soon.

    But we’ve also covered the event in the industry press. Here’s an article I’ve written in AdAge on diversity, youtube, and the industry.

    The advertising world has had its own race issue, on the table now for more than 40 years, but has yet to find a voice that can apply salve to that gaping wound whilst moving an otherwise ailing industry toward reconciliation.

    Read the full piece in Ad Age here. Or in the business section of Huffington Post, another space where we’ll soon be penning more thoughts.

  • Muslim Ad Network and Desedo FTW!

    As Agency Spy teased last week, we’re working with LA-based Muslim Ad Network (MAN) to launch the first ever US advertising agency that will focus on the American-Muslim consumer demographic.

    MAN has aggregated the Muslim new media space for ad placement, providing vertical access to +10 million page views each month. BFD? Well, yes. This is an ignored demo with $170 Billion of spending power. And in this recession, brands are aiming to engage ‘new’, niche consumers.

    We’re now meeting with larger agencies to introduce them to this space, and we’ll keep you posted as the work comes out. Give a shout if you want to learn more.